School counselors, you are the champions of college access for your students. And scholarships? Scholarships are a HUGE key to making college dreams a reality for so many. But sometimes, it feels like students are missing out on scholarship opportunities. They don’t know where to look.

They think scholarships are “too hard to win.” They just don’t apply! Want to change that at YOUR school? Want to see MORE of your students winning MORE scholarships and unlocking more free college money? This tip sheet is for YOU. Let’s dive into proven strategies to boost scholarship awareness and application rates at your school – and help your students get the funding they deserve.

Counselors: You’re Key to Student Scholarship Success

You, school counselors, are the key to student scholarship success. Students often look to YOU for guidance on college and financial aid. You are the trusted source. You are the expert. And your efforts to promote scholarships can make a HUGE difference in how many of your students actually apply – and actually WIN. Your role in boosting scholarship awareness and applications is not just helpful; it’s ESSENTIAL. You can be the spark that ignites a “scholarship frenzy” at your school – and helps your students unlock thousands of dollars in free college money.

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Challenge #1: Student “Scholarship Blindness” – They Don’t Know What is Out There!

Why don’t more students apply for scholarships? Often, it’s simple: they just don’t KNOW about them. They are “scholarship blind.” They don’t realize how much free money is out there, waiting to be claimed. Your first big challenge as a counselor? Make scholarships VISIBLE. Make students AWARE of the HUGE world of scholarship opportunities that are waiting for them. Overcome that “scholarship blindness” and open their eyes to the free money possibilities!

One great way to introduce students to scholarship opportunities is by guiding them to platforms like Cirkled In, where they can find and apply for scholarships that match their strengths and interests. This resource makes scholarship searching easier and more accessible for students.

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Strategy #1: Shout it Out! Make Scholarship Info Visible EVERYWHERE

How do you make scholarships visible? Shout it out! Don’t just keep scholarship info tucked away in your office. Make it visible EVERYWHERE students look. “Shout it from the rooftops” – or at least, shout it from every corner of your school! To maximize visibility, consider these methods. 

Create a HUGE, colorful scholarship board in a busy spot in school like a hallway or the cafeteria. Make it eye-catching! Post new scholarship information weekly, highlighting deadlines, award amounts, and quick details to grab student attention fast.

Develop a dedicated “Scholarships” page on your school website, easily accessible from the main navigation menu with just one click. Consistently update this page with scholarship lists, deadlines, and helpful guides. Consider including a link to Cirkled In, where students can find numerous scholarship opportunities in one place.

Leverage school social media platforms to share scholarship alerts. Use platforms like Instagram, Twitter, or TikTok to post quick tips, deadline reminders, and links to more detailed scholarship information, meeting students where they are online. And don’t underestimate the power of traditional methods. Use bright, eye-catching scholarship posters and flyers around school – in hallways, classrooms, and the library. Visual reminders can be surprisingly effective in capturing student attention.

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Strategy #2: Make it Easy to Search – Curate “Top Picks” and Local Lists

Millions of scholarships out there? That can feel overwhelming, not helpful. Help students cut through the noise and find the RIGHT scholarships for THEM by making it EASY to search and find awards that fit. Instead of just providing overwhelming lists, curate “top picks” and local lists to guide their search. 

Consider creating a monthly “Counselor’s Choice” list of top scholarship recommendations. Each month, highlight a short, curated list of scholarships that you deem particularly relevant or valuable for your students, featuring a mix of large and small awards, local and national opportunities, and major-specific and general scholarships. 

Also, compile and promote comprehensive “Local Scholarship Lists” that focus on awards specific to your community. Gather information on scholarships from local businesses, organizations, and community foundations, making these often-overlooked opportunities easily accessible to your students. And make sure to create a list of “Easy Apply” Scholarships, highlighting awards with streamlined applications and minimal essay requirements. This can be particularly beneficial for busy students or those intimidated by lengthy application processes. 

Organize all of these curated lists on your school website’s scholarship page. Creating a one-stop shop with targeted and filtered information will make the search process significantly less daunting and more efficient for your students.

Encourage students to explore Cirkled In’s scholarship page for an additional selection of scholarships, making their search process even easier and more efficient.

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Strategy #3: Break Down the “Scary App” Barrier – Workshops & Step-by-Step Guides

Scholarship applications can feel scary to students. Essays, forms, deadlines – it can all seem like a huge, confusing mess. Break down that “scary app” barrier by making the process clear, step-by-step, and less intimidating. 

Workshops and guides are your best tools to achieve this. Consider running “Scholarship App 101” workshops, especially in senior fall and junior spring, to provide a comprehensive overview of the scholarship application process. Cover essential topics such as where to search for scholarships, different types of awards, essay writing tips, and effective organization strategies. 

Offer specialized “Scholarship Essay Writing” clinics or seminars to provide focused support on essay writing. These sessions can help students brainstorm essay topics, understand prompts, and begin drafting in a supportive, collaborative environment. Host “FAFSA Help Nights” for both students and parents to demystify the Free Application for Federal Student Aid. 

Invite financial aid experts to explain the FAFSA form step-by-step, address common questions, and provide resources to navigate the process effectively. And develop easily accessible “Step-by-Step Scholarship Guides,” either as handouts or website resources. Break down the entire scholarship application process into clear, manageable steps, making it less overwhelming and more approachable for students to tackle.

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Strategy #4: Peer Power – Students Can Inspire Students

You don’t have to do it all yourself! Leverage your STUDENTS to help each other. Peer support is incredibly powerful and can significantly expand your reach and impact. Student-led initiatives can be remarkably effective. Consider implementing a “Senior-to-Junior Mentoring” program, pairing senior students who have successfully navigated the scholarship process with younger students to provide guidance and encouragement. 

Train senior mentors to offer advice, share tips, and answer basic questions, creating a valuable peer support network. Facilitate the formation of “College App Buddy” groups among senior students, encouraging them to support each other throughout the application journey. These peer groups can provide mutual motivation, accountability, and a shared sense of community during a potentially stressful time. 

And tap into the power of student voice by organizing “Student-Run Info Sessions”. Invite senior students who have won scholarships to lead information sessions for younger students, sharing their experiences, tips, and insights on the scholarship application process, making the information relatable and inspiring for their peers.

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Strategy #5: Clear Communication Lines – Keep Everyone in the Loop

Clear communication is paramount to avoiding chaos and keeping everyone informed during scholarship season. Establish and maintain clear and consistent communication channels to ensure students and parents stay in the loop. Implement a regular Counselor Newsletter, distributed via email or posted online, to provide timely updates, deadline reminders, helpful tips, and success stories related to scholarships. 

Consistent communication keeps scholarships top-of-mind. Maintain consistently updated Email and Website Communication, regularly updating your counselor website and email communications with the latest scholarship information, deadlines, and resources. Ensure key details are always easily accessible and current. 

And create a comprehensive “FAQ Section” on your website to address common scholarship questions. Anticipate student and parent inquiries and proactively answer them in a readily available FAQ section online, reducing repetitive questions and saving valuable time.

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Action Plan: Boost Your School’s Scholarship Game – Starting Today!

Ready to transform your school’s scholarship culture and empower more students to win free college money? Yes! Do these things RIGHT NOW to kickstart your action plan:

Create a “Scholarship Visibility Blitz”: Brainstorm 3 NEW ways you can make scholarship info more VISIBLE around your school THIS WEEK. Pick 3 easy-to-implement visibility boosters and put them into action right away.

Curate Your First “Counselor’s Choice” List: Right now, create a short “Counselor’s Choice” list of your TOP 3-5 scholarship picks for the month. Post it on your website and shout it out to students.

Plan a “Scholarship App 101” Workshop: Schedule a “Scholarship App 101” workshop for senior students (and maybe even juniors!) for next month. Get it on the calendar and start promoting it to students NOW.

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Final Thought: More Scholarships, Brighter Futures – You Can Make It Happen!

Student scholarships are not just “extra” money; they are ESSENTIAL for making college dreams a reality for so many students. As school counselors, you have the power to unlock those scholarship opportunities for your students. Use these strategies, boost scholarship awareness, and watch your students’ futures get brighter – one scholarship win at a time!

Need more tips on college applications, scholarships, or just how to survive this whole process? Cirkled In has your back—check out Cirkled In resources to help you through every step of your college journey!